"Instead, Snapchatters can see products on themselves, determine if it's the right style and fit, ask their friends for advice, and tap to purchase, all within Snapchat," said Arguelles. Snap It’s all about the shopper, not the modelĬarolina Arguelles, Global Product Marketing, Augmented Reality at Snap, says their goal is to make shopping about the shopper, rather than the items and how they look on models. The new shoppable AR technology lets Snapchatters buy what they tried on directly in the app. different lip and eye products from MAC Cosmetics. In the Snapchat app, users can pick four different shoppable AR lenses and virtually try on 20.
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